Portfolio

Welcome to the plan B marketing portfolio

Here, you'll find a selection of my current work, showcased with the owner's permission and not restricted by Non-Disclosure Agreements.

As you will see, there are many similarities between the sites. That’s intentional—because they convert.

My Design Philosophy:

I design with the user in mind, ensuring their questions are answered in a straightforward, easy-to-find way. You don’t need fancy bells and whistles for that.

90% of a website's success happens behind the scenes. It involves thorough UX Research to understand what users want and then delivering it in a straightforward, user-friendly manner.

plan B marketing Website


I developed the plan B marketing website using Squarespace. Over the years, I’ve worked with platforms like Webflow, WordPress, and even coded straight HTML. Each has its place, but for simple websites, Squarespace offers more than enough functionality.

I chose Squarespace for its speed, security, and ease of use. When onboarding new clients to their website, a user-friendly platform is crucial.

Website Redesign for Hidden Acres Rescue for Thoroughbreds


About 8 years ago, I originally designed the website for Hidden Acres Rescue for Thoroughbreds. While the original site served its purpose well at the time, Hidden Acres is now rebranding.

They wanted a cleaner, more modern look with an updated color scheme, and I was excited to take on the challenge.

Website Redesign for Melbourne Denture Service

Dr. Hook runs a small, low-tech dental practice focused exclusively on custom dentures. After being dissatisfied with the high fees and poor results from a larger company, he turned to me for a solution.

I created a simple, effective website and supplemented it with PPC advertising and direct response postcards. The results? Higher conversions at a fraction of the cost he was paying for the old website.

Autow Image Towing Website


The Autow Image Towing website is a great example of a straightforward, service-based website. If you need something basic with a quick turnaround, this is a perfect model.

The site answers all of the client's questions in a clear, easy-to-follow flow, guiding users seamlessly to the service call.

Illustration promoting newsletter subscription with elements like 'Subscribe Now' buttons, gift icons, exclusive content and updates, special offers, and a subscription form

Why Subscribe?

First off I'm going to reveal to you the number one thing your business must have to succeed. Without it no amount of marketing is going to help you!

The best part is making this change will not cost you one penny and can be implemented starting today.