My Approach

I love knowing I played a part in helping a local business dominate its market. Working from my home office, I take on only a handful of receptive clients, ensuring I can handle each project personally. This approach keeps my life drama-free and allows me to offer flexible fees. My overhead is low, so you’re only paying for my expertise—not for a fancy office or a large staff.

I'm a firm believer that completing comprehensive UX Research is a game-changer for any business. It's all about understanding what your customers like, don't like and expect when they interact with your product or service.

Professional Journey

I started my career as a real estate appraiser, which taught me how to analyze data, conduct competitive research, and synthesize results. Over the years, I’ve ventured into various fields, including real estate, restaurants and bars, domain names, direct response marketing, and website development. These experiences have brought me great successes, even greater failures, and learned a hell of a lot along the way.

Philosophy on Marketing

From my experience, and from other entrepreneurs a lot more successful than me, I’ve learned that conventional marketing and advertising can be very expensive and often fall short of the expected results. They don't directly engage potential customers or drive immediate action.

Recognizing this, I took it upon myself to find a cost-effective and profitable way to do marketing and advertising. This is when I discovered direct response marketing, likely the same way you have today.

Direct Response Marketing focuses on creating compelling calls to action, ensuring every marketing dollar spent has a clear purpose and a trackable outcome. With direct response marketing, you can turn traffic into leads, and leads into loyal customers, bypassing the common pitfalls of traditional marketing methods.

Personal Life

Being a solopreneur allows me to enjoy a flexible schedule. I work seven days a week, but on my own terms. With good time management, I can get a lot of shit done, which lets me spend quality time with my wife, daughter and three granddaughters. Priceless!

A few years ago, my middle granddaughter got into horses, leading us to adopt a retired racehorse named Halo. This experience has been transformative for our family, we have met a lot of great people and made lasting friendships.

An unintended consequence was in training Halo we also grew and learned a lot about ourselves. Halo is now living her best life as a horse on 700 acres with her herd at Southern Paradise Horse Retirement Farm in central Tennessee.

To fill the void I've become an avid walker, about 3 miles per day which doubles as my mindfulness time. It’s a great way to clear my head. I also enjoy going out and listening to live local music and have recently taken up paddle boarding. Talk about a full body workout!