Out of Options?
Time for Plan B ?
The initial, conventional marketing plans of most businesses rarely work. Having an open mind and the readiness to adopt a Plan B is crucial for the long-term success of your business.
“Plan B. You’ve always got to have a Plan B ”
Plan B Marketing
A Plan B marketing plan isn’t just a backup—it's a strategic advantage.
A well-thought-out plan B can help you test new approaches, reach untapped audiences, and keep your marketing efforts fresh and effective.
As an experienced Google Certified UX Designer, I’m giving you insider access to the Plan B Marketing Framework that I use daily with all my paying clients.
Safety Net: If your primary marketing plan stumbles, a Plan B catches you, keeping you on track.
Preparedness for Any Scenario: In a fast-paced business world, having a backup plan ensures you're ready for any challenge.
Proactive Business Positioning: With a Plan B, you're not just reacting; you're actively setting your business up for ongoing success.
Adopting this Plan B Framework Ain’t Brain Surgery… although it can be life-changing!
If you can compose an email, are half-way tech-savvy
and can devote a couple hours a week, YOU CAN DO THIS!
UX Design
The benefits of good UX Design are clear: increased customer satisfaction, reduced customer frustration, and improved brand reputation.
UX Research
In today’s competitive market, understanding your customers is more critical than ever. UX research provides a window into your customers' needs, wants, and pain points.
Professional Website
A professional website is the cornerstone of your online presence, essential for growth and success in the modern market. Think of it as your personal 24/7 marketing machine.
Robust Online Presence
In today's digital age, having a robust online presence is more than just a nice-to-have for local businesses – it's a must.
Direct Response Marketing
Direct response marketing is like having a magic wand for your business. It’s a type of advertising designed to get an immediate response from your audience.
Synergistic Effect
When you combine the cost effective power of Direct Response Marketing with modern UX Design it creates a synergistic effect greater than the total power achieved by each component working separately.
Forget Conventional Marketing - Rely on proven fundamentals
that drive profits.
Plan B Framework
A Plan B isn't just a backup—
it's a strategic advantage.
I'm Sharing This Information
Not to Tell You What to Do,
But to Show You What's Possible:
When I first started over 30 years ago, I faced many of the same problems you are probably facing. I realized I needed a change in order to survive.
This is when I learned the importance of stepping out of my comfort zone and mastering a few key marketing fundamentals that have driven the success of countless entrepreneurs.
This hands-on approach allowed me to take control and see better results than ever before.
The journey wasn't always easy, but the transformation was incredible. My restaurant went from struggling to thriving, with more butts in the seats, busy weeknights, and overflow weekends.
I'm sharing these experiences not to tell you what to do, but to show you what's possible. If you're ready to explore new strategies and take your marketing to the next level, I'm here to help.
Move Forward or Fall Backwards
The Choice Is Yours
Every day you do nothing, money slips through your fingers
as potential customers choose your competitors.
Reputation Damage: A lack of action can tarnish your brand's image, making it harder to regain trust and loyalty from your audience.
Increased Competition: By standing still, you're giving your competitors the chance to overtake you, making it harder to catch up later.
Employee Morale: Inaction breeds uncertainty and frustration among your team, leading to decreased productivity and higher turnover rates.
FAQs
I've compiled a list of common questions to help you better understand how our Plan B marketing strategy can transform your business. If you have any additional questions, feel free to reach out!
-
A Plan B isn't just a backup—it's a strategic advantage.
It allows you to adapt quickly, pivot effectively, and stay ahead of the competition. It gives you the flexibility to respond to changes, leveraging new data and insights to refine your approach. With a Plan B, you're not just reacting to problems; you're proactively positioning your business for sustained success.
In the fast-paced world of business, having a Plan B ensures that you're always prepared, no matter what comes your way. It's the safety net that catches you when Plan A falters, helping you navigate challenges and emerge stronger. Embrace the power of a Plan B, and turn potential setbacks into stepping stones for growth.
-
This ain't brain surgery. If you can compose an email and are a little tech savvy you can do this. Every step is laid out in the Plan B Marketing Plan Framework.
-
There is no definitive answer to this. Depending on your level of commitment and involvement you should expect to see results within a month.
-
This is where UX Research comes into play. Communicating with your existing customers and discovering their likes and dislikes is the first step.
-
Again this is where UX Research comes in. Customer and staff interviews is a start. Google Analytics will provide you with a lot of data.
-
Number one you need a professional website as the core of your online presence. Once you have that make sure your Google Business Profile is accurate and then expand into social media. Be sure to respond to all reviews and questions.
-
The basics of Direct Response Marketing are simple:
Create an exceptional offer
Limit the time available
Distribute to targeted customers
-
Your first steps will probably be using AI as your writing assistant creating emails and ad copy. Google Gemini, ChatGPT and Claude are all very good and offer free versions.
Remember AI is your assistant to help generate ideas, don't just copy and paste.
Creating actionable Prompts is the most important thing for you to learn starting out.
I will be sending some of the prompts I use in the newsletter so be sure to subscribe.
Certified Google UX Designer
A little about me
I'm a Certified Google UX Design Freelancer and Direct Response Marketer located in Melbourne, FL.
I bring old school logic along with modern design and marketing techniques including using AI (artificial intelligence) as a co-pilot to the table.
If your project is under performing and you would like a fresh set of eyes to shake things up a bit, connect with me.
Disclaimer: I’m a straight shooter and will give you a brutally honest opinion of your current website and marketing plan.
Why Subscribe?
First off I'm going to reveal to you the number one thing your business must have to succeed. Without it no amount of marketing is going to help you!
The best part is making this change will not cost you one penny and can be implemented starting today.